The best apps for realtors in 2026
A deal has steps: win the listing, market it, show it, take offers, close, and stay in touch so the next one comes back. This list gives one app per step, the one we'd use, with what it costs.
It starts with marketing the listing, because that's what sellers judge you on and what gets you the next listing. Most realtors still post photos only; a short video of every listing is the easiest way to stand out.
Who wrote this: this site is made by the team behind Vidroof, which is on this list. We checked every price and feature on each tool's own website in November 2026 and say plainly who each one suits, including when it isn't us.
The 12 best apps for realtors in 2026, at a glance
| # | Tool | What it does | Price | Best for |
|---|---|---|---|---|
| 1 | VidroofOur pickListing videos | Paste one listing link, get 5 different short videos of the home for Instagram, TikTok, YouTube and Facebook | $69 per listing; $199/mo for 3 listings | A week of social posts per listing, without filming or editing |
| 2 | Virtual Staging AIVirtual staging | Upload an empty room, get it furnished in the style you pick | From $16/mo for 6 photos (billed yearly) | Staging a few vacant rooms a month |
| 3 | Matterport3D tours | Walk-through 3D tours and floor plans, made with a camera or a phone | Free plan; paid plans billed yearly (see their site) | Listings where buyers want to walk through first |
| 4 | BufferSocial scheduling | Schedules your posts to Instagram, Facebook, TikTok and LinkedIn from one queue | Free (3 channels); $5/mo per channel | Posting regularly without logging into each app |
| 5 | ShowingTimeShowings | Books and confirms showings and collects feedback for your sellers | $25/mo for agents | Listing agents with many showing requests |
| 6 | DocuSignE-signature | Legally binding e-signatures for contracts and disclosures | Real Estate plan $25/user/mo (yearly); $20 for NAR members | Fast, familiar e-signatures |
| 7 | dotloopTransactions | Keeps a deal's documents, forms and signatures in one shared workspace | See their site (pages show different prices) | Running each deal's paperwork in one place |
| 8 | Follow Up BossCRM | Puts every lead in one place and reminds you to call, text and email them back | From $69/user/mo ($58 yearly) | Agents and teams who live on lead follow-up |
| 9 | MailchimpEmail | Newsletters and automatic emails to your past clients and leads | Free (250 contacts); paid plans by list size | A monthly newsletter to past clients |
| 10 | CanvaDesign | Templates for flyers, social posts, listing presentations and simple videos | Free; Pro is paid (see their site) | Making your own graphics and flyers |
| 11 | ChatGPTAI assistant | Drafts listing descriptions, emails, captions and market summaries | Free; Plus $20/mo | Writing help for everyday tasks |
| 12 | Real GeeksWebsite + CRM | A lead-generating IDX website and CRM in one, with optional ad packages | $399/mo + $500 setup (2 users) | Agents who want the website and CRM together |
One app per step of the deal
- Win the listing: show sellers the videos you'll post of their home (Vidroof) and your past listings' reach.
- Market it: video (Vidroof), staging (Virtual Staging AI), a 3D tour (Matterport), scheduled posts (Buffer).
- Show it: ShowingTime for requests and feedback.
- Take offers and close: DocuSign or dotloop.
- Stay in touch: Follow Up Boss for follow-up, Mailchimp for a monthly newsletter.
Each tool, in detail
1. Vidroof Listing videos
This site is made by the team behind Vidroof.
Most listings never get a video because a videographer costs $200 to $500 and editing it yourself takes hours. Vidroof takes the link to your listing, from Zillow or any listing site, and makes 5 different short videos of the home from your listing photos, each made for a different job: getting leads, comments, followers, or putting the price in context.
No filming, no editing, no templates to pick. On the monthly plan you can be in the videos too: a likeness made from your headshot, speaking in your own voice.
- Price
- $69 per listing; $199/mo for 3 listings
- Free to try
- No free trial
- Best for
- A week of social posts per listing, without filming or editing
Good
- Five different videos per listing from one link
- Your likeness and your own voice on Monthly
- Change a video's look as often as you like, free
Keep in mind
- No free trial
- Monthly covers 3 listings a month
2. Virtual Staging AI Virtual staging
Virtual Staging AI returns a furnished version of an empty room in the style you choose. Basic is $16 a month for 6 photos, Standard $19 for 20 (both billed yearly).
- Price
- From $16/mo for 6 photos (billed yearly)
- Free to try
- Free trial
- Best for
- Staging a few vacant rooms a month
Good
- Low cost per photo
- Simple: upload, pick a style
Keep in mind
- Disclose virtual staging in the listing
3. Matterport 3D tours
Matterport turns a home into a 3D tour buyers can walk through online, plus a floor plan, captured with a Matterport camera or a phone. Paid plans are billed yearly and priced by how many tours are live at once.
- Price
- Free plan; paid plans billed yearly (see their site)
- Free to try
- Free plan
- Best for
- Listings where buyers want to walk through first
Good
- The 3D tour buyers recognise
- Floor plans from the same scan
Keep in mind
- Takes time on site to capture
4. Buffer Social scheduling
Buffer lets you write a week of posts in one sitting and sends each to the right channel at the right time. Free covers 3 channels with 10 scheduled posts each; Essentials is $5 a month per channel.
- Price
- Free (3 channels); $5/mo per channel
- Free to try
- Free plan; 14-day trial on paid plans
- Best for
- Posting regularly without logging into each app
Good
- Free plan is enough to start
- Cheap per channel
Keep in mind
- You still need the posts to schedule
5. ShowingTime Showings
ShowingTime takes showing requests from buyers' agents, confirms them with the seller and collects feedback afterwards. The Appointment Center is $25 a month for agents; team and office pricing is by request.
- Price
- $25/mo for agents
- Free to try
- No free trial
- Best for
- Listing agents with many showing requests
Good
- Ends the back-and-forth over showing times
- Feedback for sellers in one place
Keep in mind
- Only worth it with steady showing volume
6. DocuSign E-signature
DocuSign sends offers, contracts and disclosures for signature from any phone. Its real estate plans add zipForm and a transaction room: $10 a month for Starter, $25 per user a month for Real Estate, $20 for REALTORS (all billed yearly).
- Price
- Real Estate plan $25/user/mo (yearly); $20 for NAR members
- Free to try
- No free trial; 30-day refund on yearly plans
- Best for
- Fast, familiar e-signatures
Good
- Every client already knows it
- Real estate plans with forms
Keep in mind
- Billed yearly
7. dotloop Transactions
dotloop puts each transaction in a "loop": the documents, the forms, the e-signatures and everyone involved, from listing to closing. Many brokerages provide it; check with yours before buying.
- Price
- See their site (pages show different prices)
- Free to try
- Free version offered (limits not stated)
- Best for
- Running each deal's paperwork in one place
Good
- Forms, signatures and parties in one place
- Often provided by the brokerage
Keep in mind
- Its own pages list different prices
8. Follow Up Boss CRM
Follow Up Boss collects leads from every source (Zillow, your website, open houses) into one list, routes them to the right agent and keeps the follow-up going by call, text and email. It's on more "best apps" lists than any other CRM.
Grow is $69 per user a month ($58 billed yearly); Pro is $499 a month for 10 users with calling and texting included.
- Price
- From $69/user/mo ($58 yearly)
- Free to try
- 14-day free trial
- Best for
- Agents and teams who live on lead follow-up
Good
- Simple and fast to learn
- Connects to almost every lead source
Keep in mind
- Calling is an add-on on the entry plan
9. Mailchimp Email
Mailchimp sends your newsletter and automatic emails (a welcome series, a home anniversary note) to your list. Free covers 250 contacts; paid plans grow with the list.
- Price
- Free (250 contacts); paid plans by list size
- Free to try
- Free plan; 14-day trial on paid plans
- Best for
- A monthly newsletter to past clients
Good
- Free for a small list
- Easy templates
Keep in mind
- Price climbs with your list size
10. Canva Design
Canva is the design tool on nearly every agent list: drag-and-drop templates for just-listed posts, open-house flyers, listing presentations and short videos. The free plan goes a long way; Pro adds your brand kit and premium templates.
- Price
- Free; Pro is paid (see their site)
- Free to try
- Free plan
- Best for
- Making your own graphics and flyers
Good
- Free plan covers most needs
- Thousands of real estate templates
Keep in mind
- You do the designing
- Video is basic and manual
11. ChatGPT AI assistant
ChatGPT writes the first draft of almost anything an agent types: listing descriptions, follow-up emails, social captions, a summary of this month's market. Check anything that touches fair housing before you post it.
- Price
- Free; Plus $20/mo
- Free to try
- Free plan
- Best for
- Writing help for everyday tasks
Good
- Free to start
- Saves hours of writing a week
Keep in mind
- Check every fact and fair housing wording yourself
12. Real Geeks Website + CRM
Real Geeks pairs an IDX website built to capture leads with a CRM and marketing automation. The platform is $399 a month plus a $500 setup for 2 users; paid lead packages (social, search, seller) are extra.
- Price
- $399/mo + $500 setup (2 users)
- Free to try
- No free trial
- Best for
- Agents who want the website and CRM together
Good
- Website and CRM in one
- Optional lead packages
Keep in mind
- Setup fee and higher monthly cost
Questions agents ask
What apps do top realtors use?
A CRM (Follow Up Boss is the most common), an e-signature app (DocuSign or dotloop), ShowingTime, Canva and, more and more, a video tool to post every listing on Instagram and TikTok.
What's the best app for realtors to market listings?
For video, Vidroof: paste a listing link and get 5 different short videos for Instagram, TikTok, YouTube and Facebook. For graphics, Canva. For staging empty rooms, Virtual Staging AI.
What's the best free app for realtors?
Canva, ChatGPT, Buffer (3 channels) and Mailchimp (250 contacts) all have free plans that cover a solo realtor.
Do realtors need a CRM?
Once you have more leads than you can remember, yes. Follow Up Boss starts at $69 per user a month with a 14-day free trial.